Winner in Customer Reviews
Awarded for placing #1 out of 35 companies in Customer Reviews. Current value: 4.79.
Company Profile
Zest Carrental
Ratings, trust signals, and market context in one profile
This company currently shows risk signals that can limit growth if not addressed in the next cycles.
Zest Carrental is ranked #26 and sits at the 29th percentile in the current market snapshot.
Current traffic is 156K, with month-over-month momentum at +31.9%.
Reliability Index is 22.1, while aggregated rating is 4.79.
Operational coverage includes 10 suppliers and 1 languages.
Reliability Index
22.1
Reliability vs market: -9.3
Market Rank
#26
Percentile
29%
Review volume
9K
3/4 review sources
Rating
4.79/5
Trustpilot
Data freshness
March 2026
Last updated: March 2026
Outlook:
Signals point to pressure; recovery should focus on core trust and demand metrics first.
Awards & embed
Awards and achivments
Current ranking awards and milestone badges based on customer reviews, review volume, supplier network, language coverage, popularity, and Reliability Index.
Current awards: 4
Winner in Review Consistency
Awarded for placing #1 out of 14 companies in Review Consistency. Current value: 0.2.
Milestone: 4.5+ Customer Reviews
Awarded for clearing the 4.5+ milestone in Customer Reviews. Current value: 4.79.
Milestone: 100K+ Popularity
Awarded for clearing the 100K+ milestone in Popularity. Current value: 156K.
About Zest Carrental
Zest Car Rental, formerly known as Economy Car Hire, is a UK-based car hire broker that has been recognized as the only Which? Recommended Provider in the car hire broker category. The company arranges rentals across approximately 90 countries through vetted local operators. Zest is known for including excess reimbursement or zero-excess insurance in its standard rates and actively monitors the quality of its supplier partners. The platform has consistently strong customer ratings, with a 4.8 score on Trustpilot from over 7,000 reviews.
Primary domain
zestcarrental.comData confidence
Confidence score: 67
Medium confidence
Suppliers
10
Languages
1
Active domains
zestcarrental.com
Data freshness
Reviews updatedMarch 2026
Traffic updatedMarch 2026
Ranking updatedMarch 2026
Attributes updatedMarch 2026
Signal narrative
A plain-language read of strengths, risks, and what deserves attention next.
Current strengths
Demand momentum
Latest traffic momentum is +31.9% month over month.
Review consistency
Rating spread across platforms is tight (0.20), which supports trust stability.
Current risks
Trust gap
Reliability is currently -9.3 versus market average.
Coverage gap
Coverage is below market on suppliers (-6) or languages (-11).
Review intelligence
Review footprint and archive trend
Current cross-platform snapshot, industry context, and a Trustpilot time series built from Wayback snapshots plus the latest available Trustpilot month.
Rating
4.79
Review volume
9K
Review spread
0.20
Dominant source
Trustpilot
Current review platform mix
Bars show each platform's share of current review volume, so you can see where the rating story is concentrated.
3 review sources
7,650 reviews · 86%
1,188 reviews · 13%
10 reviews · 0%
Review Centre—
—
Industry position
Compare current aggregated rating and review volume against the market average.
Rating
Gap vs market: +0.88
Company4.79
Market average3.91
Review volume
Gap vs market: -83%
Company9K
Market average51K
Company percentile
100%
Review volume percentile
43%
Trustpilot archive trend
Wayback snapshots aggregated across all company domains, with estimated monthly points between captures and the latest current Trustpilot month merged in when available.
ObservedEstimated
Observed coverage
10 / 54
19%
Data points
10Observed
44 Estimated
Latest observed month
March 2026
October 2021 - March 2026
Trustpilot rating over time
October 2021 - March 2026
4.80
Trustpilot review count over time
October 2021 - March 2026
8K
Method
Historical Trustpilot data comes from Wayback Machine snapshots of public review pages. We first estimate each domain separately, then aggregate them at company level and merge the latest current Trustpilot month when available. Gaps remain estimated because many dates were never archived.
Snapshot note
The platform counts above use the live cross-platform review dataset. The Trustpilot series below combines Wayback archive points with the latest available Trustpilot snapshot, so the ending point can still differ from the current cross-platform snapshot.
Executive summary
What this profile says
This company currently shows risk signals that can limit growth if not addressed in the next cycles.
Zest Carrental is ranked #26 and sits at the 29th percentile in the current market snapshot.
Current traffic is 156K, with month-over-month momentum at +31.9%.
Reliability Index is 22.1, while aggregated rating is 4.79.
Operational coverage includes 10 suppliers and 1 languages.
CompanyMarket average+-
Metric
Company
Gap vs market
Market average
Reliability Index
22.1
-30%
31.4
Rating
4.79
+23%
3.91
Traffic
156K
-76%
639K
Suppliers
10
-39%
16.38
Languages
1
-92%
12.37
Outlook: Signals point to pressure; recovery should focus on core trust and demand metrics first.
Reliability Index breakdown
Current formula
25% Traffic + 25% Reviews + 25% Suppliers + 25% Languages
Normalized
Contribution
| Component | Weight | Normalized | Contribution |
|---|---|---|---|
| Traffic | 25% | 0.044 | 1.10 |
| Rating | 25% | 1.000 | 25.00 |
| Suppliers | 25% | 0.333 | 8.33 |
| Languages | 25% | 0.024 | 0.61 |
| Reliability Index | 100% | — | 35.04 |
Company facts
review sources
Data freshness
Reviews updatedMarch 2026
Traffic updatedMarch 2026
Ranking updatedMarch 2026
Attributes updatedMarch 2026
How this company compares
The company is at or above market on 1 out of 5 core benchmark metrics.
Reliability Index
Gap vs market: -9.3Company22.1
Market average31.4
Company percentile29%
Rating
Gap vs market: +0.88Company4.79
Market average3.91
Company percentile100%
Traffic
Gap vs market: -75.7%Company156K
Market average639K
Company percentile31%
Suppliers
Gap vs market: -6Company10
Market average16.38
Company percentile21%
Languages
Gap vs market: -11Company1
Market average12.37
Company percentile23%
Can you trust this profile?
Use freshness, review-source coverage, and history depth to decide how much weight to give the current score.
Data confidence
Confidence score: 67
Medium confidence
Data freshness
March 2026
Last updated: March 2026
review sources
3/4
Trustpilot · Google Reviews · Reviews.io
History (traffic/reviews/reliability months)
5/2/4
Traffic / Rating / Reliability Index
What to double-check
Languages
Gap vs market: -91.9%
Company: 1 · Market average: 12.37
Traffic
Gap vs market: -75.7%
Company: 156K · Market average: 639K
Suppliers
Gap vs market: -39%
Company: 10 · Market average: 16.38
Similar companies cohort
Nearest peers by scale and profile signals.
Vroom Vroom Vroom
View profileSuggested competitors
Reliability Index
20.8
Rating
4.53
Traffic189K
Suppliers8
Languages1
Airport Rentals
View profileSuggested competitors
Reliability Index
42.6
Rating
4.50
Traffic121K
Suppliers11
Languages8
Wise Cars
View profileSuggested competitors
Reliability Index
24.9
Rating
4.39
Traffic172K
Suppliers21
Languages11
Rhino Car Hire
View profileSuggested competitors
Reliability Index
17.1
Rating
3.90
Traffic101K
Suppliers16
Languages1
Cohort average
Reliability Index
24.5
Rating
4.24
Traffic
136K
Suppliers
14.4
Languages
5
Change timeline
Traffic change (first vs latest)
+73,852
Rating change (first vs latest)
0.00
Reliability change (first vs latest)
+4.10
Timeline cards use the first and latest available month per metric.
Historical trends
Reliability Index trend
February 2026
22.0
February 2026
26.1
March 2026
22.1
March 2026
26.1
Aggregated rating trend
February 2026
4.79 · 9K
March 2026
4.79 · 9K
Traffic trend
Current month
156K
Previous month
118K
Month-over-month
+31.9%
What this means
Traffic changed by +73,852 between the first and latest available month.
Aggregated rating changed by 0.00 between the first and latest observed month.
Reliability changed by +4.10 over the currently available history window.
Methodology and interpretation guide
How to read this profile, where data comes from, and what constraints to keep in mind.
This profile combines ratings, traffic, suppliers, and language coverage into a consistent comparative frame. The goal is directional clarity, not perfect prediction.
Interpret trends as movement signals over available history windows. Short history can still be useful, but confidence is lower and should be treated carefully.
Known limitations: Some metrics refresh on different cadences, and platform coverage can vary by company. Always pair this view with business context before making high-impact decisions.
Quick FAQ
Why can a company have strong rating but weaker reliability?
Reliability combines multiple signals. A strong rating can be offset by weaker traffic, coverage, or limited data depth.
Why can ratings differ across review platforms?
Each platform has a different customer mix and review volume. Check both the aggregated score and the spread between sources before drawing conclusions.
What should I check first on this page?
Start with the rating, review volume, spread between review sources, latest update month, and the strengths and risks summary. Together they give the fastest trust read.