Car Rental Comparison Sites in the Media

Track which car rental comparison platforms get the most coverage across news sites, blogs, and industry publications worldwide.

Methodology

Ahrefs Content Explorer news index. Domain and brand name search, deduplicated by URL, news only.

Data as of March 2026

#	Reliability IndexRI Composite quality score based on traffic, reviews, suppliers, and language coverage. Higher is better.	CompanyCar Rental Comparison	Total MentionsTotal Total unique media pages mentioning this company across news sites. Combines domain search and brand name search results, deduplicated by URL. For example, Rental Cars has mentions found via both 'rentalcars.com' and 'RentalCars' searches.	Domain Pages found by searching for the company's domain name (e.g. 'rentalcars.com') in Ahrefs Content Explorer news index.	Brand Additional pages found by searching for the brand name without spaces (e.g. 'RentalCars') that were NOT already found in the domain search.	YoY GrowthYoY Year-over-year growth of total mentions. Compares the total number of all-time mentions to the number of mentions older than 12 months. Shows how much the total grew thanks to the last year's coverage.
1	67	Rental Cars	1,224	834	390	+4%
2	14	Car Rentals	444	442	2	+1%
3	32	Billiger Mietwagen	439	278	161	+2%
4	71	Discover Cars	405	316	89	+25%
5	32	Easy Car	379	54	325	+3%
6	30	Enjoy Travel	223	125	98	+8%
7	41	Auto Europe	194	64	130	+4%
8	35	Rent Cars	155	60	95	+3%
9	29	Sunny Cars	153	31	122	+1%
10	26	Happy Car	123	23	100	+1%
11	35	QEEQ	116	9	107	+6%
12	30	Yolcu 360	107	42	65	+5%
13	27	Easy Terra	82	16	66	0%
14	34	Do You Spain	76	22	54	+17%
15	41	Economy Bookings	67	41	26	+40%
16	17	Pepecar	60	11	49	+3%
17	48	Holiday Autos	52	29	23	0%
18	30	Holiday Cars	51	31	20	+16%
19	21	Vroom Vroom Vroom	49	25	24	+7%
20	20	Zuzuche	41	20	21	+3%
21	17	Rhino Car Hire	29	22	7	0%
22	36	VIP Cars	17	5	12	0%
23	22	Zest Carrental	17	16	1	+6%
24	32	BSP Auto	16	4	12	0%
25	33	Local Rent	16	5	11	+60%
26	18	Rent.it	16	16	0	0%
27	45	Argus Car Hire	13	12	1	0%
28	29	Car Rental 8	13	8	5	0%
29	25	Wise Cars	13	4	9	0%
30	11	Airport Rental Cars	11	8	3	0%
31	36	Economy Car Rentals	11	5	6	0%
32	45	Car Flexi	10	8	2	0%
33	43	Airport Rentals	8	7	1	0%
34	5	TUI Cars	6	1	5	0%
35	20	Drive Now	2	2	0	0%

Methodology

How We Measure

Data Source

Media mentions are tracked using Ahrefs Content Explorer, which indexes billions of web pages. We search the news content index for each company's domain names and brand names.

Search Strategy

We use two complementary search approaches: domain-based search (e.g. 'discovercars.com') captures pages linking to or mentioning the domain, while brand name search (e.g. 'DiscoverCars') catches references that don't include the full domain. Results are deduplicated by URL.

Quality Filters

We apply strict filters: news content only, one page per domain, exclude subdomains, live pages only. We manually reviewed all potentially negative mentions (43 flagged, 0 confirmed negative about tracked companies).

Why Not Brand Names with Spaces?

Searching for 'Discover Cars' (with space) would match millions of generic pages about discovering cars, rental cars, holiday cars, etc. By using the concatenated form 'DiscoverCars' we match only intentional brand references.

Coverage Scope

We track 35 car rental comparison platforms across 101 domain variants including country-specific TLDs (e.g. autoeurope.com, autoeurope.de, autoeurope.fr). This ensures comprehensive coverage across markets.

Negative Content Filtering

All mentions were screened for negative sentiment using keyword analysis. Out of 4,638 total mentions, 43 titles were flagged for manual review. After review, zero confirmed negative mentions about tracked companies were found — all flagged items were either about other companies or general industry advice articles.

Media mentions reflect how visible a car rental comparison platform is in the news and media landscape. A higher number of mentions typically indicates stronger brand recognition, more PR activity, and greater industry relevance.

This metric complements traffic data by showing brand presence beyond the company's own website. While traffic measures direct visitor interest, media mentions capture third-party recognition and editorial coverage.

Data is sourced from Ahrefs Content Explorer as of March 2026. The search covers the full historical index with news content filter applied.

Frequently Asked Questions

FAQ

How are media mentions counted?

Each unique URL mentioning a company counts as one mention. We deduplicate across domain and brand searches so the same page is never counted twice.

Why do some companies have more brand mentions than domain mentions?

Companies like QEEQ or Auto Europe are often referenced by brand name in articles without linking to their domain. Domain search catches linked references, while brand search catches text-only mentions.

How often is this data updated?

Currently based on a comprehensive Ahrefs Content Explorer export from March 2026. We plan to establish a regular update cadence.

What counts as 'news' content?

Ahrefs classifies content as news based on page structure, publication patterns, and site characteristics. This includes traditional news sites, travel blogs, industry publications, and press releases.